Types of Linkages That Exist Between Universities and the Communities Around Them

Certain types of linkages tend to develop between universities and the communities around them. We venture to look at some of those linkages.

Firstly, we have the situations where the universities tend to be major employers of the people from the communities around them. Granted, the professors and other members of the high level teaching staff cadre tend to be from far away. But the support staff members tend to be drawn from the communities around the universities. And even the staff members who initially come from far away tend to settle and subsequently become bona fide members of the communities around the universities.

Secondly, we have the situations where the universities tend to be major markets for the products made by the members of the communities around them. Where, for instance, we have farming communities, you tend to have the universities being major consumers of the farm produce. In places where you have trading communities, the students and staff members in the universities tend to be key customers. To prove this, you can try selling any sort of products, like, say the best wireless headphones around a university. Or you can try selling something else, like, say, professional headphones around a university. What you will quickly come to learn is that the people from the university are likely to be key customers for you.

Thirdly, we have the situations where the universities tend to have some members of the communities around them as students. Thus, the universities provide educational opportunities to the surrounding communities. Granted, in the hard-to-get-into universities, like those in Ivy League, the local communities tend to be poorly represented in the student body (as the bulk of students come from all over the country, and even from abroad). But for other classes of universities, you tend to have local communities very well represented in the student populations.

Creating Linkages Between Entrepreneurs and Venture Capitalists Using the Internet

One important way to spur innovation and business development is by creating linkages between entrepreneurs and venture capitalists. Such linkages, between entrepreneurs and venture capitalists, can (among other ways) be created using the Internet.

The way to go about creating the linkages between the entrepreneurs and the venture capitalists using the Internet is actually very simple. It usually boils down to setting up a website, where the entrepreneurs and venture capitalists can get to interact. The interaction has to be structured though: it can’t, for instance, be simply a question of going to the Sbcglobal.net login page, or to the Att.net email login page, and using a system like SBCGlobal email to have the entrepreneurs communicate with the venture capitalists. You have to appreciate that the venture capitalists are often ‘serious’ people: the sorts of folks who cut big-deals through major investment banks such as JPMorgan Chase, Goldman Sachs and Morgan Stanley. Thus, as the person trying to create the linkages, you need to ensure that you only link the venture capitalists with reasonably serious entrepreneurs.

For taking the trouble to create linkages between entrepreneurs and venture capitalists through the Internet, you are likely to end up being rewarded very handsomely. So the whole thing is worth the trouble.